Light music requires light lyrics and visa-versa. I see far too many artists sending me songs where the lyrics don’t fit the music. The image needs to fit the lyrics and the music.
the latter, can you see the transformation?Ĭonversely, a record loaded with rough edges, very personal edgy lyrics, a raw, more edgy sound, maybe even dark content, wouldn’t sell with a glamorous front-man. If you do leather with glamorous she can’t look like a drug addict.ītw, look at the early picture of Celine vs. For example, Celine Dion wouldn’t work with torn jeans, tattoos, and a beat up biker jacket nobody would believe her. It’s confusing to see a ragged looking artist with a slick sounding record…it doesn’t make sense. If your music sounds slick and super polished (Pop ish) with more universal pop like lyrics then your look should reflect that with a super polished look. Most of you haven’t really thought about your messaging, imaging, and content to determine if it makes sense as a whole. If we would’ve had contact information we could’ve DRASTICALLY manipulated this number. We were going to have to pay dearly to reach all those fans his team worked so hard to obtain.ĭo you see how dreadfully important contact/customer lists are now? We can expect all social media platforms to behave the same way once they begin monetizing or once they go public.
They didn’t see the post because Facebook changed the rules again. We expected damn close to 1 million comments but received only 50K comments in 1 hour simply because Tracy’s Facebook fan base DIDN’T SEE THE POST. Ty Herndon: 67K likes – received 69k comments in 1 hour.Andy Griggs: 43K likes – received 48k comments in 1 hour.Jamie O’Neal: 13K likes – received 14k comments in 1 hour.Collin Raye: 118k likes – received 100k comments in 1 hour.Tell me what marketing numbers you would intelligently predict on the last artist.
#2020 iceberg meme series#
Here is how important contact information is.ĬASE STUDY #2: We have run a series of autographed guitar giveaways on Facebook (designed to create massive interactivity) with several multi-platinum artists.
We are currently working with a 12-year old artist named Bailey James. If you changed one note on The Rolling Stones “Satisfaction” lick is that ok? CASE STUDY #1: I want to share some real world examples and real data with you, as always. This is akin to playing a signature lick almost correctly but with a few wrong notes. Most of you aren’t collecting (or effectively collecting) contact data. If you set up your own web store and 55% of your fans purchased from iTunes, meaning 45% purchased directly from you (not including bundles!!) your take is $8,286.70. Here’s how much: If you sold 1,000 records ($9.99 each) only on iTunes, your take would be $6,893.10. Of course, you have to have a presence on all the digital distribution sites, but adding products and bundles to your web store that cannot be found anywhere else and purposefully sending people to the store will result in about 45%-55% of consumers purchasing directly from you. If you understand the difference between digital distribution and marketing then why on earth would you send people anywhere else but your own store on purpose? There is probably ZERO bundles on these few websites that actually have web stores. If you have, I guarantee they’re being ignored and need tweaking. YouTube is super important and most of you aren’t doing anything to really work that platform to its potential.Īlmost all of you haven’t set up your web stores. Instagram is important but it’s not the only thing. Twitter is important but it’s not the only thing. You are only seeing the tip of the iceberg when it comes to marketing your music.Īll the fans you’re ever going to need are right there, literally at your fingertips on the keyboard of your computer. Most of you are only scratching the surface.
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